Our story began in a humble little village called Manchar in the Pune district of Maharashtra, a village of farmers engaged in agriculture and husbandry. After the onset of Operation Flood in 1970, the farmers earned their livelihood for decades by supplying milk to the co-operatives, until their fortunes took a turn for the worse.
One day, these co-operatives decided to have “milk holidays” every week to counter the imbalance between demand and supply. On these days, the farmers had no option but to throw away the milk due to the lack of storage facilities, thus causing them huge losses.
This was the beginning of Parag Milk Foods Ltd. An initiative to bring milk back home. To use all the skills at our doorstep. To breathe new life into our village.